Luxury without labels.
We use the same materials and manufacturers as luxury brands to develop atelier-grade essentials, minus the large brand markups.
How it works.
Factory
Brand
Agent
Retailer
You
1/ Sourcing
Our sourcing team is singularly focused on finding the best factory for each category, regardless of where they are. We are proud to partner with manufacturers all over the world from Italy, China, Korea, to Portugal.
2/ Audit
We audit our partners on strict standards well beyond the industry norm. Our team visits and assesses each factory on a 90 point scale to grade their craftsmanship, material suppliers, environmental impact, and working conditions.
3/ Development
Our product team leverages decades of expertise and top-shelf material suppliers to develop products of equivalent or better quality and design than luxury brands.
4/ Payments
We built Italic with an explicit mission of providing manufacturers a way earn higher margins than their traditional clients while also saving our customers 50-80% by removing the brand markups.
Reviews
4.7
(74)
5
77%
4
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3
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Water Melt Hyaluronic Acid Serum
$24
Get ready for intense hydration.
This hydration-boosting serum harnesses the plumping power of four potent forms of hyaluronic acid for instantly smooth, supple skin. Hyaluronic acid softens the appearance of fine lines by supporting the skin’s natural ability to retain moisture....
Provenance
Certifications
ISO 9001
ISO 22716
Cruelty-Free
Vegan
founded
1912
Kiehl's
Drunk Elephant
Sodium Hyaluronate
Hydrolyzed Hyaluronic Acid
Sodium Acetylated Hyaluronate
Sodium Hyaluronate Crosspolymer
Ceramides
Non-Sticky
Size
30 mL
30 mL
50 mL
How to use.
Massage onto skin in circular motions.
Cleanse
Remove impurities.
Tone
Refine and smooth skin.
Treat
Target specific concerns.
Moisturize
Protect natural skin barrier.
Four Forms of Hyaluronic Acid
This skincare staple draws in (and retains) moisture for plumper skin, diminishing the appearance of fine lines and wrinkles.
Ceramide Trio
These lipids support the skin barrier, keeping out harmful elements and locking in moisture. Key to overall skin health, balanced ceramide levels prevent dryness, irritation, and skin conditions like acne and eczema.
Four Forms of Hyaluronic Acid
This skincare staple draws in (and retains) moisture for plumper skin, diminishing the appearance of fine lines and wrinkles.
Ceramide Trio
These lipids support the skin barrier, keeping out harmful elements and locking in moisture. Key to overall skin health, balanced ceramide levels prevent dryness, irritation, and skin conditions like acne and eczema.
Hydrating
Soothing
Plumping
Your favorite co-worker’s best-kept secret.
"The brand focused on taking its time to source from the best labs in Japan, Korea, and the US, developing formulations from scratch. The products feel luxurious, because they are."
Erika Veurink
Contributor
Best Nightime Routines
"It keeps my skin looking refreshed."
Rachael Edwards
Editor
The Most Hydrating Hyaluronic Acid Serums
"This lightweight serum contains four potent forms of hyaluronic acid that instantly smooth and moisturize the skin."
Malcolm Trapp
Writer
Drugstore Skincare Swap
"What I love about it is its quick absorption and the way it helps my skin retain moisture."
Grace Smith
Writer
High-performance formulation.
Developed over multiple years by expert chemists at a leading Japanese laboratory, this formula leverages complex ratios of prestige ingredients to produce effective yet skin-friendly results for most skin types.
High-performance formulation.
Developed over multiple years by expert chemists at a leading Japanese laboratory, this formula leverages complex ratios of prestige ingredients to produce effective yet skin-friendly results for most skin types.
Our beauty standard.
Science-Backed Formulations
Proven ingredients that deliver noticeable results.
Prestige Ingredients
Rigorous quality control and testing for potency.
World-Class Laboratories
Decades of experience with award-winning chemists.
Frequently Asked Questions
Complete your skincare routine.
Prestige formulations designed to be paired together for real results.
Reviews
4.7
(74)
5
77%
4
15%
3
7%
2
1%
1
0%