How can Experian marketing services help?

Experian can help you reach your target audiences, to understand their needs and to serve them the right offers and products. Its solutions can tailor interaction so that it happens at the right time, in the right locations and channels. It can also manage your existing customers using data insights and measure the outcomes of your marketing campaigns.

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Targeting and profiling

Better understand your audience and what makes them tick – allowing you deliver the right messages on the right channels to maximise marketing spend.

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Location planning

Understand local markets and use data and analytics to extract insights about a particular location and its population. Location-based data assets can be applied to almost any marketing campaign or audience cohort.

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International expansion

While international expansion offers real growth potential, it can be extremely costly if not focused on the right areas. High-quality audience intelligence can help from both a location investment and effective campaign planning perspective.

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Customer intelligence

Discover how cross-channel strategy and planning that evolves around the images and personas of your ideal customer can boost marketing returns.

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Multi-channel marketing

Learn how to create marketing campaigns that have the impact to attract new customers and ensure your audiences receive the right messages, in the right channels, in the right locations at the right time.

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Addressability and linkage

Reach consumers across digital channels and devices. With our solutions we can help negotiate the shift away from third-party cookies and unlock precise customer targeting with addressability and linkage.

Cookieless linkage and addressability

Brands and publishers face increasing signal loss as the advertising industry reckons with the phased removal of third-party cookies. But the demise of cookies need not mean the demise of addressability.

Introducing Consumer Sync: An interoperable linkage solution which connects and resolves a vast range of offline and online signals, channels and devices at scale within a single household.

Find out more about ConsumerSync

The latest insight from our marketing experts

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