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Clairol Blonde It Up Permanent Hair Dye, Platinum Blonde Hair Color, Pack of 1

4.1 4.1 out of 5 stars 447 ratings

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Blonde

Purchase options and add-ons

Color Blonde
Package Information Sachet
Product Benefits Hair Coloring
Brand Clairol
Item Form Cream

About this item

  • 5X LIGHTER: The most advanced blonding system that lightens hair up to 5 levels
  • BLEACH FREE: A conditioned, soft and glossy finish with no bleach
  • WITH SHIMMER LIGHTS CONDITIONER: Tones down brassiness and helps maintain brightness on lightened hair
  • LESS DAMAGE: Our Patented AminoLift Technology effectively lifts pigment inside the hair, while the AminoGlycine Complex helps protect hair's natural kertain and protein
  • ADVANCED BLONDING SYSTEM: Your blonde's new best friend! Our most advanced blonding system that lightens hair up 5 levels without the side effects of bleaching

Introducing Ralph Lauren Fragrances Polo 67
A bold, bright fragrance for the man who dares to dream. Shop now

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$8.98 ($0.97/Ounce)
Get it as soon as Sunday, Mar 31
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$11.99 ($2.29/Ounce)
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BIU BANNER
Module 2
Choose your shade BIU

Product Description

Meet Clairol Blonde It Up Permanent, our most advanced blonding system that lightens hair up to 5 levels with NO BLEACH. What's the secret? Our patented AminoLift Technology lightener effectively lifts pigments inside the hair, while the AminoGlycine Complex helps protect hairs natural keratin and protein, and helps keep its structure intact. The results? Hair up to 5 levels lighter without the side effects of bleaching, with a conditioned, soft and glossy finish. Follow up with the last step Shimmer Lights Conditioner - your blonde's new best friend! Tones down brassiness and helps maintain brightness on lightened hair. Use immediately after lightening for a cool neutral tone or 1-2 weeks later to prevent brassy tones.Follow up with the last step Shimmer Lights Conditioner - your blonde's new best friend! Tones down brassiness and helps maintain brightness on lightened hair. Use immediately after lightening for a cool neutral tone or 1-2 weeks later to prevent brassy tones.

Product details

  • Package Dimensions ‏ : ‎ 6.38 x 3.63 x 2.5 inches; 9.59 ounces
  • Manufacturer ‏ : ‎ Wella
  • ASIN ‏ : ‎ B09KX7S6G4
  • Customer Reviews:
    4.1 4.1 out of 5 stars 447 ratings

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Clairol Blonde It Up Permanent Hair Dye, Platinum Blonde Hair Color, Pack of 1
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Price-10% $8.98
List:$9.99
-17% $9.99
List:$11.99
$8.49$8.49$8.49$4.99
Price Per Unit$0.97 / Ounce$9.99 / Count$1.55 / Fl Oz$1.55 / Fl Oz$1.55 / Fl Oz$0.81 / Fl Oz
Delivery
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Get it as soon as Sunday, Mar 31
Customer Ratings
Sold By
Electronics Labs
Amazon.com
Amazon.com
Amazon.com
Amazon.com
Amazon.com
form
Cream
Cream
Cream
Cream
Cream
Cream
specialty
Natural
Permanent
Natural
ingredients
Aminolift Lightening Cream: Aqua/Water/Eau, Ammonium Carbonate, Propylene Glycol, Cetearyl Alcohol, Glycine, Sodium Hydroxide, Dicetyl Phosphate, Ceteth-10 Phosphate, Steareth-200, Parfum/Fragrance, Sodium Sulfite, Xanthan Gum, Ascorbic Acid, Disodium EDTA. Activator: Aqua/Water/Eau, Hydrogen Peroxide, Paraffinum Liquidum/Mineral Oil/Huile Minerale, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Phosphoric Acid, Salicylic Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid. CC ColorSeal Conditioner: Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Dicetyldimonium Chloride, Propylene Glycol, Benzyl Benzoate, Histidine, EDTA, Sodium Chloride Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone. Shimmer Lights Conditioner: Aqua/Water/Eau, Acetamide MEA, Glycol Distearate, Stearalkonium Chloride, Cetyl Alcohol, Glycol Stearate, Polysorbate 20, Hydroxyethylcellulose, Parfum/Fragrance, Phenoxyethanol, Alcohol Denat., Methylparaben, Ext. Violet 2, Propylparaben, Amyl Cinnamal, Benzyl Salicylate, Eugenol, Imidazolidinyl Urea, Linalool, Coumarin, Polysorbate 60, Disodium Phosphate, Sodium Phosphate.
Color cream/Crème colorante : Aqua (Water, Eau) · Octyldodecanol · Ammonium Hydroxide · Xanthan Gum · Sodium Gluceptate · Bis-Cetearyl Amodimethicone · Cellulose Gum · Sodium Laureth Sulfate · Ammonium Sulfate · Parfum (Fragrance) · Etidronic Acid · Linalool · Citronellol · Benzyl Alcohol · CI 77007 (Ultramarines); Developer lotion/Lotion oxydante : Aqua (Water, Eau) · Hydrogen Peroxide · Isopropyl Myristate · Cetearyl Alcohol · PEG-40 Castor Oil · Ceteareth 20 · Sodium Cetearyl Sulfate · Etidronic Acid · Potassium Hydroxide · 2,6-Dicarboxypyridine · Disodium Pyrophosphate · Sodium Sulfate; Booster/Sublimateur : Potassium Persulfate · Sodium Silicate · Sodium Persulfate · Ammonium Persulfate · Aqua (Water, Eau) · Disodium EDTA · Paraffinum Liquidum (Mineral Oil, Huile Minérale) · Silica · Potassium Sulfate · Ammonium Sulfate · Sodium Sulfate; Color After treatment/Traitement après coloration : Aqua (Water, Eau) · PEG-8 · Coconut Alcohol · Cetearyl Alcohol · Cocamidopropyl Betaine · Sodium Laureth Sulfate · Butylene Glycol · Laureth-2 · Carbomer · Phenoxyethanol · Ethanolamine · Methylparaben · Polyquaternium-6 · Parfum (Fragrance) · Ceteareth-20 · Sodium Chloride · Prunus Armeniaca (Apricot) Kernel Oil · Niacinamide · Panthenol · Acid Violet 43 · Linalool · HC Blue No. 12 · Benzyl Salicylate · Limonene · Benzyl Alcohol · Hexyl Cinnamal
PERMANENT COLOR CREAM: AQUA/WATER/EAU, PROPYLENE GLYCOL, CETEARYL ALCOHOL, 2-METHOXYMETHYL-P-PHENYLENEDIAMINE, AMMONIA, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, RESORCINOL, PARFUM/FRAGRANCE, SODIUM SULFATE, AMMONIUM SULFATE, DICETYL PHOSPHATE, SODIUM SULFITE, 2-METHYLRESORCINOL, CETETH-10 PHOSPHATE, STEARETH-200, ASCORBIC ACID, SODIUM HYDROXIDE, XANTHAN GUM, 2-METHYL-5-HYDROXYETHYLAMINOPHENOL, DISODIUM EDTA, 2-AMINO-6-CHLORO-4-NITROPHENOL, 1-NAPHTHOL, 1-HEXYL 4,5-DIAMINO PYRAZOLE SULFATE ACTIVATOR: AQUA/WATER/EAU, HYDROGEN PEROXIDE, PARAFFINUM LIQUIDUM/ MINERAL OIL/ HUILE MINERALE, CETEARYL ALCOHOL, SODIUM CETEARYL SULFATE, SALICYLIC ACID, PHOSPHORIC ACID, DISODIUM PHOSPHATE, DISODIUM PYROPHOSPHATE, SODIUM STANNATE, ETIDRONIC ACID. HYDRASHINE CONDITIONER: AQUA/WATER/EAU, BIS-HYDROXY/METHOXY AMODIMETHICONE, STEARYL ALCOHOL, CETYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, MALIC ACID, GLUTAMIC ACID, PARFUM/FRAGRANCE, BENZYL ALCOHOL, BENZYL BENZOATE, EDTA, HISTIDINE, COCOS NUCIFERA (COCONUT) OIL, SODIUM CHLORIDE, HEXYL CINNAMAL, LINALOOL, MAGNESIUM NITRATE, TRIMETHYLSILOXYSILICATE, ALOE BARBADENSIS LEAF JUICE, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, ASCORBIC ACID, CITRIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, SODIUM BENZOATE COLOR BOOST GLAZE: AQUA/WATER/EAU, PROPYLENE GLYCOL, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, STEARETH-20, PHENOXYETHANOL, PARFUM/FRAGRANCE, GLYCERIN, ISOPROPYL ALCOHOL, MICA, POLYQUATERNIUM-37, POTASSIUM PHOSPHATE, HC BLUE NO. 2, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, ARGANIA SPINOSA KERNEL OIL, BASIC BROWN 17, TITANIUM DIOXIDE, 4-HYDROXYPROPYLAMINO-3-NITROPHENOL, HC RED NO. 10, 2-AMINO-6-CHLORO-4-NITROPHENOL, BENZYL SALICYLATE, PPG-1 TRIDECETH-6, LIMONENE, HC RED NO. 11, SODIUM HYDROXIDE, LINALOOL, SORBITAN OLEATE, ACRYLATES/STEARYL METHACRYLATE COPOLYMER, CITRIC ACID, HC BLUE NO. 16, BASIC BLUE 124, EDTA.
PERMANENT COLOR CREAM: AQUA/WATER/EAU, PROPYLENE GLYCOL, CETEARYL ALCOHOL, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, AMMONIA, SODIUM SULFATE, 2-METHOXYMETHYL-P-PHENYLENEDIAMINE, 1-HEXYL 4,5-DIAMINO PYRAZOLE SULFATE, 2-METHYL-5-HYDROXYETHYLAMINOPHENOL, PARFUM/FRAGRANCE, DICETYL PHOSPHATE, 2,4-DIAMINOPHENOXYETHANOL HCL, SODIUM SULFITE, CETETH-10 PHOSPHATE, STEARETH-200, 1-NAPHTHOL, ASCORBIC ACID, SODIUM HYDROXIDE, XANTHAN GUM, DISODIUM EDTA, 2-AMINO-4-HYDROXYETHYLAMINOANISOLE SULFATE, N,N-BIS(2-HYDROXYETHYL)-P-PHENYLENEDIAMINE SULFATE ACTIVATOR: AQUA/WATER/EAU, HYDROGEN PEROXIDE, PARAFFINUM LIQUIDUM/ MINERAL OIL/ HUILE MINERALE, CETEARYL ALCOHOL, SODIUM CETEARYL SULFATE, SALICYLIC ACID, PHOSPHORIC ACID, DISODIUM PHOSPHATE, DISODIUM PYROPHOSPHATE, SODIUM STANNATE, ETIDRONIC ACID. HYDRASHINE CONDITIONER: AQUA/WATER/EAU, BIS-HYDROXY/METHOXY AMODIMETHICONE, STEARYL ALCOHOL, CETYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, MALIC ACID, GLUTAMIC ACID, PARFUM/FRAGRANCE, BENZYL ALCOHOL, BENZYL BENZOATE, EDTA, HISTIDINE, COCOS NUCIFERA (COCONUT) OIL, SODIUM CHLORIDE, HEXYL CINNAMAL, LINALOOL, MAGNESIUM NITRATE, TRIMETHYLSILOXYSILICATE, ALOE BARBADENSIS LEAF JUICE, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, ASCORBIC ACID, CITRIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, SODIUM BENZOATE COLOR BOOST GLAZE: AQUA/WATER/EAU, PROPYLENE GLYCOL, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, STEARETH-20, PHENOXYETHANOL, PARFUM/FRAGRANCE, GLYCERIN, ISOPROPYL ALCOHOL, MICA, POLYQUATERNIUM-37, POTASSIUM PHOSPHATE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, BUTYROSPERMUM PARKII (SHEA) BUTTER, ARGANIA SPINOSA KERNEL OIL, HC RED NO. 3, TITANIUM DIOXIDE, BENZYL SALICYLATE, PPG-1 TRIDECETH-6, LIMONENE, LINALOOL, SODIUM HYDROXIDE, SORBITAN OLEATE, BASIC VIOLET 2, ACRYLATES/STEARYL METHACRYLATE COPOLYMER, CITRIC ACID, EDTA.
PERMANENT COLOR CREAM: AQUA/WATER/EAU, PROPYLENE GLYCOL, CETEARYL ALCOHOL, AMMONIA, TRISODIUM ETHYLENEDIAMINE DISUCCINATE, PARFUM/FRAGRANCE, SODIUM SULFATE, AMMONIUM SULFATE, DICETYL PHOSPHATE, SODIUM SULFITE, CETETH-10 PHOSPHATE, STEARETH-200, ASCORBIC ACID, 2-METHOXYMETHYL-P-PHENYLENEDIAMINE, RESORCINOL, XANTHAN GUM, SODIUM HYDROXIDE, DISODIUM EDTA, 2,4-DIAMINOPHENOXYETHANOL HCL, M-AMINOPHENOL ACTIVATOR: AQUA/WATER/EAU, HYDROGEN PEROXIDE, PARAFFINUM LIQUIDUM/ MINERAL OIL/ HUILE MINERALE, CETEARYL ALCOHOL, SODIUM CETEARYL SULFATE, SALICYLIC ACID, PHOSPHORIC ACID, DISODIUM PHOSPHATE, DISODIUM PYROPHOSPHATE, SODIUM STANNATE, ETIDRONIC ACID. HYDRASHINE CONDITIONER: AQUA/WATER/EAU, BIS-HYDROXY/METHOXY AMODIMETHICONE, STEARYL ALCOHOL, CETYL ALCOHOL, STEARAMIDOPROPYL DIMETHYLAMINE, MALIC ACID, GLUTAMIC ACID, PARFUM/FRAGRANCE, BENZYL ALCOHOL, BENZYL BENZOATE, EDTA, HISTIDINE, COCOS NUCIFERA (COCONUT) OIL, SODIUM CHLORIDE, HEXYL CINNAMAL, LINALOOL, MAGNESIUM NITRATE, TRIMETHYLSILOXYSILICATE, ALOE BARBADENSIS LEAF JUICE, METHYLCHLOROISOTHIAZOLINONE, MAGNESIUM CHLORIDE, METHYLISOTHIAZOLINONE, ASCORBIC ACID, CITRIC ACID, POTASSIUM SORBATE, SODIUM SULFITE, SODIUM BENZOATE COLOR BOOST GLAZE: AQUA/WATER/EAU, PROPYLENE GLYCOL, CETEARYL ALCOHOL, BEHENTRIMONIUM CHLORIDE, STEARETH-20, PHENOXYETHANOL, PARFUM/FRAGRANCE, GLYCERIN, ISOPROPYL ALCOHOL, MICA, POLYQUATERNIUM-37, POTASSIUM PHOSPHATE, PROPYLENE GLYCOL DICAPRYLATE/DICAPRATE, ARGANIA SPINOSA KERNEL OIL, BUTYROSPERMUM PARKII (SHEA) BUTTER, TITANIUM DIOXIDE, BENZYL SALICYLATE, PPG-1 TRIDECETH-6, LIMONENE, LINALOOL, SODIUM HYDROXIDE, SORBITAN OLEATE, ACRYLATES/STEARYL METHACRYLATE COPOLYMER, BASIC RED 76, HC BLUE NO. 16, HC BLUE NO. 2, CITRIC ACID, EDTA.
Aqua/Water/Eau, Oleic Acid, Dipropylene Glycol, Laureth-2, Propylene Glycol, Hexylene Glycol, Ethanolamine, Aminomethyl Propanol, Dicetyldimonium Chloride, Toluene-2,5-Diamine Sulfate, Parfum/Fragrance, N,N-Bis(2-Hydroxyethyl)-p-Phenylenediamine Sulfate, p-Aminophenol, Trisodium Ethylenediamine Disuccinate, Resorcinol, Sodium Sulfite, m-Aminophenol, Ascorbic Acid, 1-Naphthol, 4-Amino-2-Hydroxytoluene, Disodium EDTA, Olea Europaea (Olive) Fruit Oil, Argania Spinosa Kernel Oil

Important information

Ingredients

Aminolift Lightening Cream: Aqua/Water/Eau, Ammonium Carbonate, Propylene Glycol, Cetearyl Alcohol, Glycine, Sodium Hydroxide, Dicetyl Phosphate, Ceteth-10 Phosphate, Steareth-200, Parfum/Fragrance, Sodium Sulfite, Xanthan Gum, Ascorbic Acid, Disodium EDTA. Activator: Aqua/Water/Eau, Hydrogen Peroxide, Paraffinum Liquidum/Mineral Oil/Huile Minerale, Cetearyl Alcohol, Sodium Cetearyl Sulfate, Phosphoric Acid, Salicylic Acid, Disodium Phosphate, Disodium Pyrophosphate, Sodium Stannate, Etidronic Acid. CC ColorSeal Conditioner: Aqua/Water/Eau, Bis-Hydroxy/Methoxy Amodimethicone, Stearyl Alcohol, Cetyl Alcohol, Stearamidopropyl Dimethylamine, Glutamic Acid, Parfum/Fragrance, Benzyl Alcohol, Citric Acid, Dicetyldimonium Chloride, Propylene Glycol, Benzyl Benzoate, Histidine, EDTA, Sodium Chloride Hexyl Cinnamal, Linalool, Magnesium Nitrate, Trimethylsiloxysilicate, Methylchloroisothiazolinone, Magnesium Chloride, Methylisothiazolinone. Shimmer Lights Conditioner: Aqua/Water/Eau, Acetamide MEA, Glycol Distearate, Stearalkonium Chloride, Cetyl Alcohol, Glycol Stearate, Polysorbate 20, Hydroxyethylcellulose, Parfum/Fragrance, Phenoxyethanol, Alcohol Denat., Methylparaben, Ext. Violet 2, Propylparaben, Amyl Cinnamal, Benzyl Salicylate, Eugenol, Imidazolidinyl Urea, Linalool, Coumarin, Polysorbate 60, Disodium Phosphate, Sodium Phosphate.

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Customer reviews

4.1 out of 5 stars
4.1 out of 5
447 global ratings
Definitely a bright color change - Bronde
4 Stars
Definitely a bright color change - Bronde
I bought this hoping for a less damaging lift compared to bleach. I have dark/mediumiush brown hair and I used hydrogen peroxide treatments to lighten my hair before this (made my hair have a auburn/reddish tone in sunlight)I followed all of the instructions - in the first photo my hair is dry and sectioned and in the second is the product with the middle and ends being lightened for maybe 25 minutes before I applied the rest to my roots (kind of took a while to noticeably lighten). In the third photo my hair has the toner conditioner applied which I let sit for maybe 5-10 minutes.The last few few photos are views of my hair from different lighting - I was hoping to go as light as possible but I’ve been wanting to go copper so the orangeness worked out for me. I’ll definitely use the platinum blonde box to go blonde blonde but I’ll let my hair rest and enjoy this beautiful color.My hair is left soft and shiny. It was a horrible familiar bleach smell when it went in my hair but it seemed to go away and smelled kind of like a salon for the most part. It burned on my sensitive parts but it went away after some while and I was able to let it sit for a further 60 minutes on my whole head. My eyebrows were all good and never burned. There was plenty for my whole head and hair and this is definite better alternative to bleach for a gentle lift. There was fall out but no breakage. Good product 👍.
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Top reviews from the United States

Reviewed in the United States on February 23, 2024
Color: BrondeVerified Purchase
Reviewed in the United States on March 15, 2024
Color: BlondeVerified Purchase
Reviewed in the United States on January 19, 2024
Color: BrondeVerified Purchase
Customer image
4.0 out of 5 stars Definitely a bright color change - Bronde
Reviewed in the United States on January 19, 2024
I bought this hoping for a less damaging lift compared to bleach. I have dark/mediumiush brown hair and I used hydrogen peroxide treatments to lighten my hair before this (made my hair have a auburn/reddish tone in sunlight)

I followed all of the instructions - in the first photo my hair is dry and sectioned and in the second is the product with the middle and ends being lightened for maybe 25 minutes before I applied the rest to my roots (kind of took a while to noticeably lighten). In the third photo my hair has the toner conditioner applied which I let sit for maybe 5-10 minutes.

The last few few photos are views of my hair from different lighting - I was hoping to go as light as possible but I’ve been wanting to go copper so the orangeness worked out for me. I’ll definitely use the platinum blonde box to go blonde blonde but I’ll let my hair rest and enjoy this beautiful color.

My hair is left soft and shiny. It was a horrible familiar bleach smell when it went in my hair but it seemed to go away and smelled kind of like a salon for the most part. It burned on my sensitive parts but it went away after some while and I was able to let it sit for a further 60 minutes on my whole head. My eyebrows were all good and never burned. There was plenty for my whole head and hair and this is definite better alternative to bleach for a gentle lift. There was fall out but no breakage. Good product 👍.
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6 people found this helpful
Report
Reviewed in the United States on February 11, 2024
Color: BlondeVerified Purchase
Reviewed in the United States on February 8, 2024
Color: BrondeVerified Purchase
One person found this helpful
Report
Reviewed in the United States on February 12, 2024
Color: BlondeVerified Purchase
Reviewed in the United States on December 20, 2023
Color: BlondeVerified Purchase
4 people found this helpful
Report
Reviewed in the United States on January 31, 2024
Color: BlondeVerified Purchase

Top reviews from other countries

Canada’s SweetheartTM
5.0 out of 5 stars WOW! Almost too good to be true!
Reviewed in Canada on November 27, 2023
Color: BrondeVerified Purchase
One person found this helpful
Report
Amazon Customer
5.0 out of 5 stars A must get
Reviewed in Canada on January 6, 2024
Color: BrondeVerified Purchase
Jacqueline J.
5.0 out of 5 stars Awesome colour
Reviewed in Canada on July 1, 2023
Color: BlondeVerified Purchase
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Jacqueline J.
5.0 out of 5 stars Awesome colour
Reviewed in Canada on July 1, 2023
Really great color for lifting your hair shade up 5 levels and no bleach…
..
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3 people found this helpful
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Clayton Coish
4.0 out of 5 stars A great product
Reviewed in Canada on September 5, 2022
Color: BlondeVerified Purchase
Vanessa
1.0 out of 5 stars No effect
Reviewed in Canada on November 8, 2022
Color: BrondeVerified Purchase
2 people found this helpful
Report

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